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Bell: A Legacy of Championship and Confidence<\/h2>\r\nIt\u2019s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950's California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast \u2026 he corralled all the go-fast parts he could find into the world\u2019s first speed shop. They wanted to race \u2026 he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.\r\n\r\nRoy Richter spent his life removing the limits of what was possible \u2014 and his unlimited spirit has been Bell\u2019s guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet \u201cfirsts\u201d were built under Bell\u2019s auspices. That drive to anticipate and create continues, as much a part of Bell\u2019s ethos today as it was back in Roy\u2019s day.\r\n\r\nWhether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since.\r\n\r\n<\/div>\r\n

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The Bell Way<\/strong><\/h5>\r\nBell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. We don\u2019t just make helmets; we make possibilities. Born in a garage. Fueled by grease and will. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world\u2019s best drivers and riders, Bell continues to enable the world\u2019s best to be their best\u2026 as it always has.\r\n

Our Values<\/strong><\/h5>\r\nWhat\u2019s important to our customers is what\u2019s important to us. Places to ride and compete, substance over fashion, performance over pose. We seek to celebrate utility, keeping it authentic and sharing the resulting energy. In this way we not only serve the core, but democratically spread the love and expand the sports and activities we ourselves are so passionate about.\r\n

Our Philosophy<\/strong><\/h5>\r\nAnything Bell is designed to fulfill a specific set of needs \u2014 without frosting. The Bell aesthetic is uniquely appealing in its purpose-built utility in the same way a race car or fighter jet is designed with every aspect of its function in mind. That they are beautiful in their ultimate aesthetic is secondary. In the end we are creating an essential performance tool. We build it to use it.\r\n\r\n<\/div>\r\n

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